The aptly titled book what if the architecture and design of david rockwell succeeds at providing both a compelling overview and detailed insight into rockwells career and the impetus for it a creativity sparked by curiosity and a limitless sense of possibility. David rockwells work is rooted in his sense of play and possibility an endless curiosity that continually drives him to ask what ifwhat if you could step inside a crystal goblet what if your environment transformed with every step what if a restaurant could vanish at a moments notice what if presents a wide array of rockwells brilliant explorations of the rich . David rockwell born 1956 is an american architect and designer he is founder and president of rockwell group an award winning cross disciplinary architecture and design practice based in new york city with satellite offices in madrid and shanghai that has been named as one of fast companys most innovative design practices. Widely admired for his sophistication creativity and exuberance david rockwell is one of the leading architects interiors architects and set designers working today for over 30 years he has explored his desire to imagine new worlds to tell stories and to engage with others
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